FIERI

FIERI is a sportswear brand for every active woman.

FIERI (from Italian: “proud”, from Latin: “to happen”) is a brand founded by Luiza Avagyan, a personal trainer who developed the iconic aerobox class.

The brand was created in response to the need for a more functional, comfortable, durable and quality product for all women looking for freedom. FIERI combines a passion for regular physical activity and a healthy lifestyle in the packaging of sports fashion.